Consumer groups refer to collectives with consumer behavior and one or more similar characteristics or relationships. For example, consumers have similar income levels, the same interest in shopping, or at the same stage, or the same nature as the job as the same as occupation. Some works are called consumer class, and the main basis for dividing the consumer class is to refer to the division standard of the social class. The consumer class is not exactly the same as the social class. Groups), and the social class is difficult to find the concept of peering, so the concept of consumer class has great limitations. The consumer groups have different division standards
1 Divided according to different ages
infant consumption groups: age range is 0-6 years, the youngest is the youngest age consumer group.
The child consumer group: The age range is 6-15 years old. Consumers at this age gradually show the second peak of development.
Youth consumer group: The age range is about 15-30 years old. The consumer group at this age can actually be divided into two periods: early and late youth.
Mid -aged consumer group: The age range is 30 to 60 years old. Consumers at this age are psychologically mature and have strong self -awareness and self -control ability.
Elderly consumer groups: The age range is over 60 years old, and consumers at this age have undergone significant changes in physiological and psychological psychology, thereby forming a consumer group with special requirements.
2 Different from gender
Women's consumer groups
In foreign survey materials show that family consumer goods purchased by women account for 55℅, men purchased by men It accounts for 30℅, men and women are purchased together 11℅, and children purchased 4℅. Adult women in my country, who are more engaged in their own occupations, are slightly lower in consumption than foreign countries, but family purchases are still mainly women.
Consumer groups refer to collectives with consumer behavior and one or more similar characteristics or relationships. For example, consumers have similar income levels, the same interest in shopping, or at the same stage, or the same nature as the job as the same as occupation. Some works are called consumer class, and the main basis for dividing the consumer class is to refer to the division standard of the social class. The consumer class is not exactly the same as the social class. Groups), and the social class is difficult to find the concept of peering, so the concept of consumer class has great limitations.
The consumer groups have different division standards
1 Divided according to different ages
infant consumption groups: age range is 0-6 years, the youngest is the youngest age consumer group.
The child consumer group: The age range is 6-15 years old. Consumers at this age gradually show the second peak of development.
Youth consumer group: The age range is about 15-30 years old. The consumer group at this age can actually be divided into two periods: early and late youth.
Mid -aged consumer group: The age range is 30 to 60 years old. Consumers at this age are psychologically mature and have strong self -awareness and self -control ability.
Elderly consumer groups: The age range is over 60 years old, and consumers at this age have undergone significant changes in physiological and psychological psychology, thereby forming a consumer group with special requirements.
2 Different from gender
Women's consumer groups
In foreign survey materials show that family consumer goods purchased by women account for 55℅, men purchased by men It accounts for 30℅, men and women are purchased together 11℅, and children purchased 4℅. Adult women in my country, who are more engaged in their own occupations, are slightly lower in consumption than foreign countries, but family purchases are still mainly women.