The underlying channel for obtaining fashion bracelet wholesale is evolving from traditional exhibitions to online-based and industrial belts. 2023 global wholesale fashion bracelets industry value of 21.4 billion (Statista statistics), among which 550.8- 1.5 US dollars, support 15 days of customized laser letting (accuracy ±0.1mm). Yiwu small commodities market remains the main offline – in 2022, turnover of bracelet models reached ¥7.8 billion, 925 silver gold-plated chain (16-20cm in length) wholesale price was ¥3.5-¥8/ unit, with 48-hour delivery support, and the average daily shipment exceeded 2 million pieces.
International exhibitions are trend indicators. The 2024 Hong Kong International Jewellery Fair assembled 3,200 exhibitors, 35% of which introduced wholesale fashion bracelets, silicone eco-bracelets (Shore hardness 50A) min MOQ 500 pieces, unit price 0.3−0.6, High temperature resistant (-20 ° C to 120 ° C) and EU REACH standard compliant. Based on data from Italy VicenzaOro exhibition, wholesale price for European market of 18K micro-inset gold zircon bracelet (cumulative weight 8-12g) was €120-€180/pc that is 18% lower than in 2021, as employment of 3D printing technologies already lowered production process from 14 days to 72 hours.
Cross-border e-commerce supply chain transformation procurement mode. SHEIN’s flexible supply chain system can introduce new products within 72 hours, the minimum order quantity of resin drop rubber bracelet (size 12×15mm) is 100 units, the unit cost per unit is 0.45, the unit price is 221.99 lower than the traditional OEM model, the average daily sale of 12,000 units, the return rate is only 2.3%.
Industrial belt cluster highlights the cost advantage. Guangdong Dongguan electroplated alloy bracelet industrial belt manufacturers produce 65% of the world, copper zinc alloy (60% copper content) electroplated 18μm thickness rose gold bracelet, wholesale price ¥2.8/piece, corrosion resistance test up to 48 hours salt spray no oxidation. The Bangkok, Thailand silver processing part is characterized by hand-engraved, Thai silver (92.5% silver alloy) engraved bracelet (weight 10-15g) FOB price 4.5−6.5, 15 days delivery cycle to enable European and American boutique purchases.
ODM service suppliers drive design innovation. Shenzhen 1688 head suppliers provide “3 days proofing +7 days mass production” service, such as magnetic buckle silicone bracelet (magnetic ≥0.8N) support 12 Pantone color customization, MOQ 1,000 pieces, unit price $0.25. Zara introduced a degradable corn fiber wristband in 2022 using this ODM business model (180 days degradation cycle), price is 15% below conventional plastic, and first week on the market sell-through rate of 89%.
Facts bear witness to the detonating power of new channels: in 2023, Temu bracelet category GMV grew 420%, 0.99−2.99 price segment accounted for 72%; By employing Shopify bulk purchasing plug-ins (e.g., Oberlo), individual stations can handle one order of more than 5,000 pieces, and the logistics fee drops to $0.15/piece (Sino-US special line reaches on 7 days). Whether pursuing best cost performance or distinctive design, wholesale fashion bracelets’ sourcing map has stretched out to digital nodes and vertical industrial belts around the world.