How to write a marketing plan?

4 thoughts on “How to write a marketing plan?”

  1. There are eight major steps for writing marketing plans:

    . Understand the status quo.
    1, market situation. Including market size and growth, the total number of over the past few years, sales of different regions, and the trend of customer consumption change.
    2, product situation. Including the price, sales, profits, etc. of the products in the past few years.
    3, competition. Including the market size of competitors, target consumers, product quality, price, channels, etc.
    4, distribution channels. The sales of various channels of the enterprise, the relative importance and changes of various channels, changes in the operation capabilities of various dealers and the investment of incentive measures.
    5, changes in the macro environment.

    . Use the SWOT analysis method to analyze the situation.
    1. Through opportunities and threat analysis, find out the factors that affect the future of the company.
    2. Through the analysis of advantages and disadvantages, it explains the internal situation of the enterprise.
    3. Through the above analysis, the part that must be emphasized and prominent in the marketing plan.

    3. Clear goals. What goals or purposes want to achieve through this marketing activity.

    . Formulate a development strategy. The development strategy mainly includes the following three aspects:
    1. The target market strategy. That is, the market's segmentation market is considering how many resources and power are used.
    2, marketing combination strategy. What prices, products, channels, and promotions are taken for the target market.
    3, marketing budget.

    5. Formulate action plan. Including task time, place, personnel arrangement, funding, supplies, responsible persons, etc., it is best to list it in the form of a form to make people clear at a glance.

    . The effect of prediction. After the above steps are completed, it should be predicted (such as making profit or loss reports, etc.).

    7. Establish supervision measures and emergency plans.

    8. Preparation of marketing activities planning. The content mainly includes:
    1. Foreword.
    2, outline (directory).
    3, text. Including market status description, market analysis, marketing portfolio and strategy, budget costs, effects, emergency plans, etc.
    4, attachment. Including various manuscripts, sub -event planning books, etc.

    The above is the entire process of writing marketing solutions. You will not make an error if you follow the steps.

  2. Pay content for time limit to check for freenAnswer Hello, 1. Sales target: Maximize information dissemination media to maximize economic benefits Maximize and maximize the two, sales strategy: We set the target market as the Pearl River Delta region, Shenzhen local and Hong Kong and Macao regions are the second market, while tourists from other provinces are mainly major provinces. During the Spring Festival, the number of visits was increased by local propaganda. We should adopt the following strategies for sales: 1. Determine the target market and divide the main areas. According to different perspectives of attracting terracotta warriors and horses in different periods and people, use graphic publicity, cultural mining, and tour display. Essence 2. With the help of the terracotta warriors and horses, the special attraction of the Hong Kong market (especially Hong Kong people and students' longing for ancient Chinese culture), choose one or two travel agencies to open the Hong Kong market through the appropriate cooperation method (let the other party promote and promote). Or adopt a suitable publicity method (cooperation with the media) to open the Hong Kong market. 3. Segment the market. According to the characteristics of each market and different sections, distinguish between marketing and publicize the different needs of the audience, and adopt different methods and corresponding publicity strategies for publicity and marketing. 4. In terms of price, although increasing prices can increase profits, it may also reduce passenger flow. We can use the increase in the number of people to increase the income on the basis of stable original prices. Pull up to maximize market coverage. 3. Market analysis: 1. Market selection: Pearl River Delta, Guangzhou, Shenzhen, Hong Kong. 2. Market evaluation: Pearl River Delta: Turnover of 5.46 million, Guangzhou: Turnover of 10.49 million, Shenzhen: Turnover of 6.64 million, Note: A data above A total of 1.06 million people in the park in 2002, with a turnover of 95.553 million yuan. The foundation of effective segmentation; B historical data does not have the Hong Kong market, and it is used to classify it with the Shenzhen market. The list of Hong Kong markets here is to consider that the terracotta warriors and horses may have a good high effect in the Hong Kong market, so targeted market development is carried out. 3. Analysis of the status quo: Guangzhou: ◆ Total source: 8.1 million people, 1.35 million overseas Chinese in Hong Kong and Macao ◆ Per capita income: 16,000 yuan. The per capita per capita consumption is 11,400 yuan ◆ Market characteristics: Team groups are divided into three major blocks: corporate groups and land connection groups.

  3. In the component of a marketing planning case, I think there is a need for the following six parts:
    1, market analysis
    2, project status quo
    3, marketing goals
    4, marketing strategy
    5, marketing Planning
    6, resource requirements
    . Next, let's take a look, these six parts may involve specific content:
    . Market analysis
    Market analysis is in the entire marketing plan In the middle of the middle, the market analysis should include: market capacity, peer competition, user needs, user research, etc.
    1, market analysis
    analysis of the overall market situation, for example, market capacity, market trend , The products are currently in the market.
    2, competing product analysis
    It data collection, user research and other methods to understand the advantages and disadvantages of competing products, which are currently threatening to us.
    3. User needs analysis
    The user needs analysis is the most important, that is, who is the person using our products? What are their characteristics? Why do they buy our products? What is their evaluation of the product? and many more.
    4. User survey
    The contact users through online and offline channels, understand what the real users think, what their needs have, whether their needs are consistent with what we expected, and so on.
    . The current status of the project
    The current status of the project includes two parts. The first part is the development of the entire product in the market, including opportunities and difficulties. You can use SWOT to analyze.
    It part is the advantages and disadvantages of the product itself, such as the core selling point of the product, the market differentiation of the product, etc., and what is the difference between the product and the competitive product. and many more.
    . Project goal
    is the goal that this marketing planning case can be achieved. It is to sell one million yuan or to open the brand's popularity of the product to reach the goal of XXXX.
    . Marketing strategy
    The first step we have set the goal. With the goal, the solution that needs to be achieved according to the goal. What means/resources to achieve?
    5. Marketing plan
    1. With goals and strategies, you need a plan, that is, when to do, what to do, who needs to do, etc.
    2. The problems and solutions that may be encountered during the implementation of the marketing plan. You need to avoid the problem in advance.
    3, marketing rules also need to include time planning. No need to talk about this. Everyone should know that any plan plan needs to have a time arrangement, that is, what is the time when it is like to reach how to reach the section. Sample target.
    6. Resource needs
    Resource requirements are plainly to refer to leaders. If the above marketing solutions want to meet the resources required for the predetermined goals, resources include marketing promotion costs, personnel, time, etc.
    above, I hope to help the subject.
    The answer: Lin Xiaoqing, an operating girl who loves marketing, welcome to follow WeChat public account [Marketing flight]

  4. The first stage of marketing is "attracting attention." The purpose is to "flow" in the second stage. When the current point of view is proposed, there are enough listeners to hear and see. The characteristic of this stage is to create a conflict topic. Of course, local tyrants can complete this process by ignoring the cost of media. In fact, there is no money, and the influence of concentration in China has always been very good.
    The second stage is "winning recognition". The purpose is to persuade each other to accept a set of game rules and evaluation standards formulated by the communicator. This is a standard brainwashing process. If the audience accepts some "concepts and standards" of the originator of the transmission, and when the communicator takes out the "product" that is planned to sell, the audience has been hypnotized by the propagators and unconsciously evaluated the "product" by the propagators' established evaluation standards. Essence As a result, guide the audience to be willing to consider the "transaction" on the next level.
    The third stage is the "reaching consensus" stage. The purpose is to allow the audience to obtain a conclusion of "cost -effective". This allows the audience to have the willingness to buy and guide them to the next layer smoothly.
    The fourth stage is "promoting action". Using some urgency and opportunity windows to attract the audience to let go of hesitation, forget risks, and travel impulses for a while, and quickly complete the transaction.

    The market status analysis
    It to understand the size of the entire market size and the comparison of the enemy and me, the market status analysis must include the following 13 items:
    (1) The size of the entire product in the current market.
    (2) Comparative analysis of the sales volume and sales of competitive brands.
    (3) Comparative analysis of competitive brand market share.
    (4) Analysis of market goals of the age, gender, occupation, occupation, education, income, and family structure of the consumer group.
    (5) Comparison analysis of the advantages and disadvantages of competition brand products.

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