What are the jewelry brands with blessings? Chow Tai Fook, Liufu, Names Jewelry, and Those

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  1. At present, the jewelry surnames Zhou can be described as half of the domestic jewelry industry, and their names are very similar, basically the results of the arrangement of blessings, students, big, and gold.

    ➤ Zhou Dafu Zhou Shengsheng

    has been verified, except for Zhou Dafu Zhou Shengsheng, (formal) Earlier, the well -known Zhou Jewelry brand was Zhou Dasheng. On the official website, its brand history began in 1999. It was written "the first counter in Wangfujing Department Store in Beijing Wangfujing in 1999", so its brand history is 18 years.

    Zhou Dasheng's surname Zhou is understandable. His founder is indeed Zhou Mingzongwen, a native of Fujian. As for why it is named Dasheng, the official information does not give the answer. Some people speculate that it may be the combination of "Chow Tai Fook" and "Chow Shengsheng" -two words each take.

    Is a netizen made an image metaphor. Chow Tai Fook and Zhou Shengsheng are equivalent to McDonald's and KFC, and Chow Tai Sheng is the "McKFC" in the domestic cottage. However, Zhou Dasheng currently has a good reputation in the industry. In 2015, the domestic jewelry industry market share ranked third.

    A few days ago, Zhou Dasheng's second IPO declaration was successful and planned to be listed on the Shenzhen Stock Exchange. This is a good result.

    The brands that are also combined with Chow Tai Fook and Chow Sangsheng also include Chow Fu Sheng, taking the word "blessing" and "birth". The official website stated that his founder's surname Zheng was founded by Mr. Zheng Zhibin. The public information found by the Zhejiang Provincial Bureau of Industry and Commerce showed that Zhou Fusheng was established in 2009. Zhou Fusheng's logo has its own characteristics: English letters are more obvious.

    The official website of Zhou Fusheng gave the naming meaning of "Zhou Fusheng": The meaning is that Zhou: "Loyalty is Zhou", always warn himself to be loyal and trustworthy, "Fu Sheng", the meaning is to pray for blessing All beings.

    ➤ "Fu Zi"

    Saturday Fu was born in 2004. The founder was not surnamed Zhou, but was called Li Weipng. The brand name of "Saturday Blessing", the explanation on the official website is: Week: "Complete and complete" meaning; six blessings: from the Book of Books, that is, "Healthy Blessing, Ping An Blessing, Harmony Blessing, Fortune of Fortune, Wealth, Rich The blessing, the blessing of virtue, the blessing of achievement ". Saturday blessings: "Six blessings are all available, happy for a long time".

    . Another "Fu Zi" jewelry Zhoubaifu official website said that the trade bank of Hong Kong Zhoubaifu Jewelry Group was established in 2000, entered the mainland market in 2005, and Guangdong Zhoubaifu Jewelry Co., Ltd. was established in 2010.

    why it is called "Zhou Baifu", and there is no explanation on the official website. Its founder is not surnamed Zhou, but is Ye Ye. However, Zhou Baifu invited the spokesperson for Zhou, TVB, who used to be Huadan Zhou Haimei.

    is worth mentioning that Saturday Blessing had accused the other party of "Chow Tai Fook" with Zhou Baifu and went to court.

    ➤ "Big Character"

    Weekly Gold's official website shows that the parent company is called Millennium Jewelry Co., Ltd., and Zhou Dajin is its brand. As for why Zhou Dajin was called Zhou Dajin, he did not explain. However, it is certain that the company is not long, and millennial stars are only available in 2000. Zhou Dajin should be later.

    In verification, there is also a big -character jewelry -Zhou Daxi. Its official website shows that in the 1990s, Hong Kong Zhou Daxi Jewelry officially entered the mainland terminal market and was created as a "top wedding ring leader brand."

    . However, it can only be retrieved to Sichuan Zhoudaxi Jewelry Co., Ltd. and Shenzhen Zhou Daxi Jewelry Co., Ltd., which are Xie Xifang and Chen Huanzhou, not the Chou Tai Hey written on the official website.

    The official website of Zhou Daxi did not explain for naming. However, the company's dedication to wedding jewelry should be the origin of "great joy".

    ➤ Zhou Jinsheng

    The brand named "Zhou Jinsheng" can also be seen on the market. surround. At present, the spokesperson is the former Asian sister Yang Gongru.

    The weeks of Jinsheng official website claimed to enter mainland China in the 1990s. However, during the brand process, Zhou Jinsheng officially settled in mainland China in 2005, which was blank before.

    In short, most founders are not surnamed Zhou in these jewelry brands with similar names, but most of them give sources and sources for brand names. Even if there are some unreasonable explanations, it is estimated that it can be expressed. However, from the perspective of the establishment time and brand influence, many brands are named for "bearing the brand".

    Jewelry is an industry that attaches great importance to accumulation and inheritance. The creation of a jewelry brand requires the efforts of several generations. This is why many young companies collide with Zhou Dafu Zhou.

    This brands in order to start the name and open up the market. When naming the brand, the name is similar to the well -known brand. The cognition of the person improves his sales.

    The non -good strategy

    At present, some domestic small and medium -sized jewelry companies are not highly designed and developed slowly; the overall industry style design has no patent, sales without specifications and valuation standards are uncertain Wait, the management of the gold jewelry jewelry industry is full of management loopholes, which also constitutes the reason why domestic SME "plagiarism" is outstanding.

    In the short term, a similar name or a similar LOGO can be used to make customers quickly associate and recognize their brand connotation to produce the desire of buying. Many new brands cost.

    but this is not a long -term plan.

    The people now mistakenly think that these jewelry shops are brother companies and belong to the same group. If a customer purchases one of the products, but this product is a fake, the customer will not trust all the brands with similar names.

    is similar to the "wooden barrel effect", which is very serious for the consequences caused by the consecutive judgment. It is necessary to know that it is much easier to destroy a brand than building a brand.

    is confusing. From one side, it shows that jewelry companies do not have a strong brand awareness, but just follow the big brand. Lack of brand awareness and not relying on your own strength to build a brand will gradually lose its competitiveness.

    In fact, the domestic jewelry market is not only very similar in the domestic jewelry market, but also the imitation of tens of thousands of jewelry is also a bad street. The four -leaf lucky grass series, with a variety of materials, is also a must -have product for Internet celebrities.

    This in essence reflects the current situation of lack of creativity and market lack of good order in the market. When the authentic fighting is not replica, the creation cannot be the cottage, and the production cannot win the sale. Over time, the imagination and creativity of a country will gradually die under the cottage and pirated ghost ax.

    . When more and more people can't distinguish between Zhou Dafu Zhou, Zhou Dasheng Zhou Jinsheng Zhou Fusheng, maybe only if they are brave and can jump out of this monster circle can everyone be remembered.

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