Analyze the employment prospect of gemstone appraisal specialty

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  1. Professional analysis:
    with the enhancement of the country's comprehensive national strength, the continuous improvement of the people's living standards, and the constant updating of consumption concepts, the domestic jewelry industry has developed rapidly since the 1980s, and since the reform and opening up, the supply and demand have been in the forefront of the world. This is due to the development of the economy and the prosperity of the market, as well as the national industrial protection policy
    from January to November 2005, China's jewelry exports continued to grow. According to customs statistics, the export trade volume of jewelry from January to November was 4.96 billion US dollars, an increase of 24.99% year-on-year. Among them, the export of precious metal or precious metal jewelry was 1.826 billion US dollars, the export of diamonds was 1.278 billion US dollars, the export of imitation jewelry was 554 million US dollars, and the export of pearls was 128 million US dollars
    Guangdong Province ranks first in China's jewelry export value, with an export value of 2.75 billion US dollars, accounting for 55.43% of the total export value; Shandong, Shanghai, Beijing, Zhejiang, Hunan and Fujian ranked second to seventh. The export value was US $512, US $260, US $207, US $189, US $173 and US $169 million respectively. After more than ten years of development, China's inlaid jewelry processing industry has reached a considerable level and capacity. Some experts believe that China has obvious advantages in jewelry inlay processing, and has the ability and foundation to become a world jewelry processing center. According to statistics, more than 80% of inlaid jewelry in Hong Kong is processed in the mainland. Now, there are more than 200 processing factories in China that process jewelry overseas all the year round
    in the next three to five years, with the continuous and rapid growth of the national economy and the continuous improvement of people's material and cultural living standards, the consumption of the jewelry industry will surely develop by even greater strides. At the same time, with the development of society, people's concepts continue to evolve and their entrepreneurial consciousness continues to strengthen. People will no longer deposit money in banks, but "make money with money" and invest limited funds in jewelry with appreciation space. By striving to achieve unlimited return of funds, these will surely bring a large number of new forces in the jewelry industry, such as agents and franchised dealers
    the international jewelry manufacturers represented by Europe, the United States, Japan and South Korea, because of their early start, master amazing exquisite craftsmanship, have their own unique views on the development of trends, and have a sharper and deeper understanding of fashion. Moreover, the high level of consumer groups and different consumption concepts make them bolder and unrestrained in style design, thus guiding the development trend of the world jewelry industry, This has won the admiration of domestic jewelry manufacturers. Become the leader of the whole jewelry industry
    on the other hand, the domestic jewelry market has great limitations in jewelry design due to the constraints of living standards, consumer groups and consumption concepts. It also has a late start and lags behind the international European and American countries in technology. However, from the perspective of the development in the past three decades, the development momentum of the domestic jewelry industry can not be ignored. In recent years, domestic and foreign enterprises have set up joint ventures or wholly-owned modern jewelry enterprises in Shenzhen, Shanghai, Guangdong, Beijing and other coastal cities of China. The continuous growth of the ranks of jewelry manufacturers and the continuous rise of large-scale and high-grade jewelry markets require a large number of people with literary, aesthetic and design skills, It can absorb the internationally popular modern aesthetics, cutting-edge art and design concepts, and absorb China's traditional technology, plastic arts, literary connotation and aesthetic ideas. Jewelry design talents with brand-new design concepts, who can use modern advanced technical means to grasp the market

    training objectives: master the basic knowledge of jewelry design and computer-aided design technology, have the preliminary ability of new product research and development, have strong hands-on ability, aesthetic appreciation and innovation ability, master the basic theory of jewelry science and design and manufacturing technology, have the ability of jewelry identification and classification, and master the basic knowledge of marketing and enterprise management

    suitable for: arts, science and art students with strong modeling ability

    employment prospects: employed in jewelry manufacturing enterprises, jewelry firms and jewelry processing factories, mainly engaged in the design, manufacturing and marketing of gemstones and jewelry. You can also set up jewelry stores and jewelry stores yourself

    course setting:
    Jewelry Design Orientation
    Basic Courses: College English, College Chinese, official document writing, Marxist philosophy, computer application foundation
    professional courses: sketch, color, plane composition, color composition, three-dimensional composition, pattern, advertising photography, advertising, marketing, gemology, gemstone technology, gemstone trade, Chinese and Western Jewelry History, traditional handicraft design Jewelry professional design techniques, jewelry inlay and production, graphic advertising design, three-dimensional design foundation, computer-aided drawing, computer jewelry design
    Quality Courses: official document writing, speech and communication, career planning, modern professional quality, success training, entrepreneurship training

    jewelry art design direction
    Basic courses: College English, College Chinese, official document writing, Marxist philosophy Basic computer application
    professional courses: sketch, color, plane composition, color composition, three-dimensional composition, pattern, advertising photography, advertising, marketing, gemology, gemstone technology, minerals and crystallography, gemstone culture, gemstone identification, gemstone commerce and trade, traditional crafts design, plane advertising design, three-dimensional design, computer-aided drawing, gemstone art design
    Quality Courses: official document writing Speech and communication, career planning, modern professional accomplishment, success training, entrepreneurship training

    Professional: jewelry appraisal and marketing

    professional analysis:
    the rarity and rarity of jewelry make it covered with a mysterious veil, and the production, processing, sales and identification within the industry are even more difficult for ordinary people to understand and master. Therefore, the popularity of jewelry knowledge among ordinary consumers in China is relatively low. Facing the dazzling jewelry and jade in the counter, consumers are often at a loss, which undoubtedly affects their purchasing desire. It has become an important duty of jewelry marketers to introduce jewelry products to customers, publicize jewelry knowledge and culture, and teach them to identify the quality and authenticity of jewelry
    nowadays, consumers are becoming more and more rational. They should not only understand, but also feel at ease. It is not enough to show them the identification of jewelry testing institutions. They need to know how to identify the quality and authenticity of jewelry. A good marketer should not only know how to tell customers the knowledge of jewelry identification, but also tell them the color, clarity and texture of jewelry, so that customers can not only buy jewelry, but also understand the relevant knowledge and cultural heritage of jewelry
    at the same time, the domestic jewelry industry has risen to the stage of brand development, and consumers' brand awareness is becoming stronger and stronger. Through the investigation and analysis of the market, the company formulates its own advertising sales copy, cooperates with variable publicity means and a series of sales promotion activities, promotes the company's products to consumers as a brand, and guides consumers to consume

    training objectives: have the theory and ability of marketing and business management, understand the methods and skills of market investigation, marketing, marketing planning, public relations and sales promotion, and business negotiation, and have the quality and ability to be competent in technical management and market development; Master the theoretical knowledge and practical operation ability of diamond, colored gemstone, pearl, jade, synthetic gemstone and precious metal (gold, platinum and silver) jewelry identification, design, processing and trade; A compound practical talent who can be engaged in quality inspection, technology development, business management and market development of jewelry and jade

    suitable for: liberal arts and science, strong hands-on ability and strong observation

    employment prospects: employed in jewelry manufacturing enterprises and jewelry sales enterprises, national public security, procuratorial and judicial departments, auction, pawn, insurance and other industries. It is mainly engaged in the appraisal, marketing and business management of gems and jades, jewelry design, processing and production and management, and material research and development

    course setting:
    gemstone appraisal orientation
    Basic Courses: College English, higher mathematics, College Chinese, Marxist philosophy, computer application foundation
    professional courses: Macroeconomics, microeconomics, enterprise management, marketing, market investigation and analysis, marketing case analysis, communication, advertising, public relations, gemology foundation, minerals and crystallography, gemstone culture Gemstone identification, gemstone processing, gemstone commerce, diamond, nonferrous gemstones, synthetic gemstones, precious metals, gemstone identification instruments, jewelry evaluation
    Quality Courses: official document writing, speech and communication, career planning, modern professional accomplishment, success training, entrepreneurship training

    Jewelry Marketing
    Basic courses: College English, higher mathematics, College Chinese, Marxist philosophy Basic computer application
    professional courses: Macroeconomics, microeconomics, enterprise management, marketing, market investigation and analysis, marketing case analysis, communication, advertising, public relations, gemology foundation, minerals and crystallography, gemstone culture, gemstone identification, gemstone processing, gemstone commerce, diamond, non-ferrous gemology, synthetic gemology, precious metals, gemstone identification instruments Jewelry marketing

    Quality Courses: official document writing, speech and communication, career planning, modern professional quality, success training, entrepreneurship training

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